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  Selling Your Home - Home Selling Articles

Pricing Your Home For Sale
 

Is your home worth your asking price? The best way to answer that question is to separate what’s relevant to home buyers from what’s not relevant.

Pricing Your Home For Sale

Starting with the bare basics, home buyers choose homes based on:

Price – their lenders tell them what they can afford
Location – they know where they want to live and why
Condition – they want homes that are well-maintained and move-in ready


They look at the available inventory – your home and its competition.  The greater the inventory, the more room they have to negotiate terms.

They narrow their choices to a short list, based on what they perceive to be the best value.

They buy according to what’s most important to them – price, neighborhood, and/or condition. For example, a buyer who wants a certain neighborhood may choose a home in less than perfect condition, but only if the price is right.

What you should consider before you price your home

Your market

When home sales volumes increase, prices go up, and inventories of homes for sale fall below about six months on hand, (meaning it would take six months or less to sell all the homes for sale on the market to zero on hand) the market is said to be a “seller’s market,” because the market’s conditions favor sellers. 

When sales volumes decrease, prices decline, and inventories of homes rise above about six months on hand, conditions favor the buyer, making it a “buyer’s market.”

To sell your home in the current market, you have to consider the market’s conditions.
You may adjust your price and terms accordingly.

Your competition

Your competition is not only other similar homes in your area, but what buyers can get if they buy brand-new.  Your buyer is comparing size, number of bedrooms and baths, amenities, updates, views, landscaping, and décor. You can’t put a price on many features, but some qualities, such as fine workmanship, room flow, and convenient storage are simply worth more money to buyers. 

Your urgency

If you’re relocating or have another reason to be in a hurry, you don’t have time to test the market. You have to price your home to get immediate and serious offers to buy.


What’s not relevant to home buyers

Your emotions

If you’re sentimental about your home, remember your buyer hasn’t formed the same attachments. Your buyer may appreciate your home, but will still compare it to other available homes in terms of price, location, and condition before weighing emotion. 

What you paid for the house

Many area home prices have receded as much as five to ten years. Sellers who paid high prices for their homes, purchased too recently to build equity, or took out second liens or equity loans may find that what they paid is not what the home is worth in today’s market. Buyers are only concerned with what they can afford.

What you paid for improvements beyond ordinary maintenance

Your swimming pool may be beautiful and add some value to your home, but some buyers may not want the upkeep or the insurance liability, so they’ll tend to offer less for the home than a buyer who really wants a pool.

What buyers expect is for homes to be properly maintained. Even if a home is in the most desirable of neighborhoods, it will never sell for as much as similar homes if it is in poor condition or lacking updates comparable to newer homes in the area.

Your investment or retirement

No one wants to lose money selling a home. That’s why the government provides countless subsidies to encourage home ownership, including tax relief. In normal markets, homes outpace inflation by about one to two percent annually, but when markets heat up, home owners have the opportunity to net more. The downside is that overheated markets eventually return to the “mean,” or typical appreciation. In doing so, some markets overcorrect, leaving sellers short.

With many employers no longer providing retirement funds, and social security at risk for the next generation, many home owners want their property to fill the financial shortfall. While that’s possible, it’s not a consideration in pricing your home. Your buyer will not want to pay for you to move up, for your retirement, or for equity you may have removed from the property in order to pay for college educations, furniture, or credit card loans. 

The bottom line is that no buyer will pay more than a home is worth in the current market. They may have paid more in the past, and they may pay more in the future, but what they pay today is a matter of supply and demand.

If you want to sell your home quickly and for the most money possible, price to entice buyers, and let them see for themselves that your home is in best condition for the neighborhood.

Contact Me

I can help you with every aspect of buying or selling your home because I’m experienced, because I am a Better Homes and Gardens Rand Realty Real Estate Professional . . .and because I care.   

As your Better Homes and Gardens Rand Realty Sales Professional, I will provide you with the information you need to make an educated decision.

The relationship between a home buyer or seller and their agent is based on trust, shared goals and understanding.  I strive to continually improve and to do this I listen and take the needs and wants into consideration.

For assistance with any of your real estate needs, please contact me, whether it's to get started on helping you realize your goals and dreams, or just to ask a question - no pressure, no hassle, no obligation - just a friendly conversation. I would welcome the opportunity to make a difference for you.

 

Realtor

Anthony Stokes Pereira

Full Time NY State Licensed Real Estate Agent

Office: (845) 770-2188

Cell: (845) 538-7021

Fax: (845) 624-7137

Email: anthony.stokespereira@randrealty.com

 
 Anthony Stokes Pereira
 Full Time NY State Licensed Real Estate Salesperson
Anthony Stokes Pereira, Better Homes and Gardens Rand Realty
Contact Information

Direct 24 Hrs: (845) 770-2188

Cell: (845) 538-7021

Office: (845) 624-8100 Ext:188

Fax: (845) 624-7137

Email:anthony.stokespereira@randrealty.com
 
Selling Your Home Selling Your Home
Contact Anthony Stokes Pereira Easy Out Door Staging Tips To Make The Right First Impression
Contact Anthony Stokes Pereira Pricing Your Home Right
Contact Anthony Stokes Pereira Showing Your House
Contact Anthony Stokes Pereira Getting Ready To Sell Your Home
Contact Anthony Stokes Pereira Pricing Your Home For Sale
Contact Anthony Stokes Pereira Understanding Today's Home Buyers
Contact Anthony Stokes Pereira Understanding CMA-Comparable Market Analysis
Contact Anthony Stokes Pereira What to do if your home doesn’t appraise at the price you want to sell?
Contact Anthony Stokes Pereira Should You Have An Open House
   
   
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© 2009 Anthony Stokes-Pereira. Is a Full-Time New York State Licensed Real Estate Salesperson. All rights reserved

Better Homes and Gardens Rand Realty, founded in 1984, is the No. 1 real estate brokerage in the Greater Hudson Valley with 19 offices serving Westchester, Rockland and Orange counties, and is proud to service all of Westchester, Putnam, Rockland, Orange, Sullivan, Ulster and Dutchess Counties from all of their Regional Marketing Center locations.The company has more than 800 sales associates.
©2009 Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC. Rand Realty is an independently owned and operated franchise of Better Homes and Gardens Real Estate LLC. All property information is deemed reliable but not guaranteed. Better Homes and Gardens Real Estate LLC is not affiliated with Rand Mortgage, Rand Commercial, or Hudson Abstract. It is illegal to discriminate against any person because of race, color, religion, sex, handicap, familial status, or national origin

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REALTOR® -- A Registered collective membership mark that identifies a real estate professional who is a member of the National Association of REALTORS ® and subscribes to its strict Code of Ethics. Inquiries regarding the Code of Ethics should be directed to the board in which a REALTOR® holds membership.

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