How I Am Different?. My answer can be summed up in a single word, "service". Deceptively simple, but true, delivering better services to my clients is the Difference. The desire to make your real estate experience as easy and hassle-free as I possible can. In such a competitive market, you need the expertise, success and company backing that will help you reach your ultimate goal. And you need a personality that offers courtesy, patience and the energy to help you through this process.

Buyers want to buy your home for as little as possible! Through detailed comparisons between your home, recently sold homes, and other properties currently on the  market, together we can determine what your home is really worth in today's market. In the industry this is called a Comparative Market Analysis or CMA. I will do this for you, for free. 

As a Prudential Rand REALTOR® with years of experience and a proven track record, it is my job to guide you through this complicated process, from beginning to end. I want you to get the maximum value for your home, within YOUR time frame. Here are just some of the things that I will do to market and sell your home: 

Instant Exposure                                                                                                 Within 24 hours of listing your property, I will:

• Add your property to the new listing "Hotlist" that is emailed to over 700 company sales professionals in the Hudson Valley.

• Email alerts to matching buyers from within the tens of thousands of registered users at prudentialrand.com.
• Submit your listing to the local multiple listing service if applicable.
• Prepare a "Just Listed" postcard mailing to target potential buyers.

Online Marketing

Prudential Rand Realty's powerful marketing campaign drives over 10,000 visitors to prudentialrand.com each day, making it the highest traffic real estate website in our region. Potential buyers conduct over 350,000 property searches per month and view over 600,000 properties. My extensive marketing of your home assures you of maximum value. For example, Prudential Rand is the industry leader in providing maximum exposure for our clients through our elite network of online partners.

Our research shows that most home buyers start their search on the internet, particularly on prominent sites like Yahoo!, Realtor.com, New York Times real estate page, Timesherald.com and The Journal News. COM. So we've established partnerships, including exclusive relationships, with the most popular home-search sites that provide our clients the most extensive online exposure possible.

Your Own Home Page

Once you are listed with Prudential Rand, we will develop a home page featuring details and photos of your property, and an email alert will be sent to all of the registered buyers at prudentialrand.com who have saved searches for your home's area and price range. Every advertisement for your property in print and on the internet will include a "WEB#" for direct access to your home page

Exclusive Property Traffic report

T demonstrate the power of prudentialrand.con, we provide all of our clients with a "Property Traffic Report", which tracks every "hit" on your listings on the site. You'll be able to see how often your property came up on searches, and how often buyers viewed your property web page. This information can be invaluable for tracking how much exposure your listing is getting, and in making strategic decisions on your marketing plan.

The Most Effective Print Marketing

Prudential Rand maintains the most extensive print marketing campaign of any real estate company in the New York area, advertising thousand of home listings in display and classified ads in the Journal News every year. With over 100 front pages and hundreds of full pages in the county news-papers, a dominant presence in local community newspapers, and extensive display and classified advertising in The New York Times and Wall Street Journal, Prudential Rand's marketing campaign reaches millions of readers, generating a steady flow of buyers to our offices.

Exclusive Real Estate Buyers Guide Marketing

 Rand's Rand County Magazine is a monthly full-color glossy home buyers' magazine that contains every single Prudential Rand Listings. Every month, we publish 40,000 copies and distribute them throughout the Hudson Valley through high traffic retail stores, train stations, restaurants, direct mail, and our 700 real estate professionals. This is the only monthly full-color homes magazine published by arealtor in the region, and gives Prudential Rand clients a significant edge over other sellers.

My marketing stirs up such tremendous activity frequently resulting in multiple offers, which means TOP DOLLAR to you for your home, it is my job to guide you through this complicated process, from beginning to end. I want you to get the maximum value for your home, within YOUR time frame. I will make sure you conform to any and all New York statutory disclosure requirements. I will also inform you of any inspections that you should consider having done ahead of time to smooth the negotiating process with buyers, and to ensure a successful closing.  You pay no up front costs for my services! So you can bet that I will work hard to get your home sold, for as much as this market will possibly can. I will also work within your time frame and your needs.

Call or email me. Ask for a free marketing Presentation that details exactly how I will market your home. There is absolutely no obligation so don't let this opportunity pass. It is part of my job as a real estate agent to offer you this service. I would love the opportunity to make such a presentation to you. My presentation and preparation of your CMA is free. Trust me with your biggest investment. Because even after selling your home, your memory of a trust-based relationship and the caring and responsive personal services you consistently received will remain with you forever.