FSBO /
For Sale
By
Owner,
which
means
selling
your
real
estate
property
without
the
benefit
of a
Real
Estate
Agent
representing
you and
negotiating
on your
behalf.
Annual
studies
by the
National
Association
of
Realtors®
show
that
sellers
receive
5% - 8%
higher
purchase
prices
when
selling
through
a
Realtor®!
Sellers who decide to sell as a For Sale By Owner -- a FSBO, without representation -- often start out with the best intentions; however, most of them end up listing with a real estate agent. Why is it so difficult for unrepresented sellers to sell their homes?
The three biggest reasons for sale by owners fail are:
- Lack the expertise to price a home (too high or too low)
- Condition of home (not staged)
- Little (or bad) marketing / Marketing knowledge.
- Most buyers are represented by an agent.
Why
would a
seller
receive
a higher
sales
price
when
they
hire a
Realtor®
and
pay a
commission?
1.FSBO
sellers
find it
difficult
to get
qualified
buyers
because
buyers
who
respond
to FSBO
ads
usually
have not
been
qualified
to
purchase
a home,
qualified
buyers
retain a
real
estate
agents
to help
them
find a
home.
3.Real
Estate
agents
show
homes
listed
on the
local
MLS, and
most
FSBO do
not
respond
to the
Real
Estate
Agent
when the
agent
requesting
a
showing.
3. Most
buyers
who view
FSBO
homes
are
often
bargain
hunters,
they
know you
are not
paying a
commission
and so
they
expect
you to
lower
your
price.
Also
many
buyers
are are
savvy
investors
who
negotiate
to a low
price.
Most
FSBO
cannot
negotiate
the best
sales
price
because….
1. Most
sellers
are
emotionally
attached
to their
house
and
often
think
the
value is
higher
than it
really
is, and
are not
familiar
with the
"big
picture"
of the
real
estate
market
and
today’s
market
values.
3. FSBO
is not
attune
to
buyers
and do
not know
their
wants
and
needs.
FSBO
sellers
must
negotiate
with
buyers,
getting
involved
on an
emotional
level,
rather
than a
business
transaction.
Most
FSBO
sellers
are
inexperienced
in the
mortgage
lending
procedures,
also
solving
such
problems
as low
appraisals.
4. FSBO
sellers
are at
high
risk of
lawsuits
- they
are not
familiar
with
legal
forms,
real
estate
laws,
and
requirements.
What
does
that
mean for
a
seller?
They
should
hire a
Realtor®
to sell
it
Right!
A
Realtor®
is worth
her
commission
- in
marketing,
negotiating,
and
closing
on your
behalf!
Remember
that old
adage,
"You get
what you
pay
for." In
this
case, it
pays to
have a
professional
represent
you. So
if you
think
you
can't
afford
to pay a
commission
-- you
can't
afford
NOT to!
And in
case
you're
wondering
what a
commission
will
cost
you,
remember
everything
is
negotiable.
Save
time and
money,
allow a
Realtor®
to do
what he
or she
does
best,
get you
the
highest
price
for your
property
with the
best
terms
available
to you!
I offer
a
marketing
opportunity
for
FSBO’s
with
A World Class Real Estate Broker, Right in Your Hometown.n Top 60 Real Estate Companies in U.S.
25 years in business
Largest real estate company in the Hudson Valley
Rand Family Difference
Committed to the Community
Part of Better Homes and Gardens Real Estate
Integral brand of American culture
Access to the Realogy Corporation’s global reach
The Region’s Leading Broker
Why?
-
Better Marketing
-
Better Service
-
State-of-the-Art Website
-
Extensive Networking
- Highest Producing Agents
|
Commitment
Professionalism
Advertise on National Real Estate Websites
|
-
Staging and Showcasing
-
Direct Mail Advertising
-
Print Marketing
-
Targeted Email
- Property Brochures
|
| Selling your home is an involved process that affects your family and your future. Before you begin this process, you'll want to ensure that you have the most up-to-date information. When should you sell? How do you get the best price? What kinds of renovations should be made prior to the sale?
I will assist you in answering the many questions that arise during the home selling process. When you're armed with the right information and an experienced real estate professional, you'll be closer to reaching your goal - selling your home fast, and for the best price.
It is of utmost importance to me and Better Homes and Gardens Rand Realty to satisfy you, and I will take the time and care to listen and attend to your concerns, questions or inquiries. If you have been a FSBO and are now leaning towards hiring a Realtor, please contact me. I consider this a job interview and take it very serious. After all, it is a job that you would be hiring me to do, right? |
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